Brent van der Heiden is Co-Founder and CEO of MapAtlas. He built MapAtlas out of a conviction that developers and businesses deserve location APIs with fair pricing and genuine end-user privacy. No surprise billing, no routing queries through US infrastructure, and no compromises on GDPR compliance.
Before MapAtlas, Brent co-founded MapMetrics, a decentralized navigation platform that pioneered drive-to-earn and community-owned location data in the DePIN space. He was quoted in Forbes on how Web3 location data gives users transparency that Big Tech hides from them, spoke at TOKEN2049, and appeared as a DePIN track speaker at NFT Paris 2025.
His writing covers the full stack of modern location technology: geospatial APIs, AI search visibility, and how mapping infrastructure powers the listing, logistics, and hospitality products that millions of people rely on every day.
Areas of expertise
Speaking & press

OpenAI's self-serve ChatGPT Ads launch in April 2026. Location-based businesses with complete geo data, coordinates, nearby POIs, transit, and neighbourhood context, score higher in AI ad relevance. Here is how to prepare.

Google AI Mode and Perplexity now book hotels autonomously. Here is what location attributes agentic AI evaluates, why most properties are invisible, and how to fix it with structured geo data.

DirectionsService, DistanceMatrixService, Heatmap Layer and Drawing Library are all deprecated. Here is the complete migration checklist, replacement APIs, and cost comparison before the May 2026 deadline.

Google's Ask Maps launched March 12 with Gemini AI. Here's what location attributes it evaluates, why listings with thin geo data are invisible, and how to fix it before your competitors do.

Airbnb announced in February 2026 that it is rebuilding search and discovery around AI, processing over 800 signals including conversational query matching. If your listing relies on generic location descriptions, it is already losing ground.

Google Ask Maps launched March 12, 2026, powered by Gemini AI. It ranks properties on attribute match, not just proximity and reviews. Here is what changed and what hospitality businesses need to do right now.

Google froze the legacy Places API in March 2025. No new features, capped volume discounts, and a deprecation date that will arrive with 12 months notice. Here is what EU developers need to evaluate before the clock starts.

ChatGPT doesn't pull local business data from Google. It gets most of it from Foursquare. Here's how that pipeline works, why your Google ranking doesn't matter for AI visibility, and what actually gets your listing into AI recommendations.

Real estate listing portals follow all the standard AEO advice and still don't appear in AI search. The reason is structural: listing pages are data entities, not content pages. Here is what they actually need.

Most AEO guides cover two layers: domain authority and schema. The third layer, geo data, is what actually determines AI citation for location-based queries. Here is what all three look like in practice.

Google AI Overviews now appear on 15% of searches and are replacing the local pack for many queries. Here is what local businesses must do to get cited in Google's AI-generated answers.

Step-by-step tutorial: build a density heatmap in JavaScript using MapAtlas. Covers data formatting, intensity weighting, colour gradients, and real-world use cases like foot traffic and delivery demand.

The complete LocalBusiness JSON-LD markup that gets you cited by AI. Includes geo, hasMap, areaServed, and sameAs, the location fields most guides skip.

Perplexity AI has 100M+ monthly users and cites businesses differently from Google. Learn the exact citation playbook for local businesses in 2026.

Gemini pulls from Google's Knowledge Graph, GBP, and schema markup. Learn the exact signals Gemini uses to recommend local businesses and how to optimise for them.

Use the MapAtlas Routing API to optimise multi-stop delivery routes, enforce time windows, avoid EU Low Emission Zones, and display the result on a map in 50 lines of code.

80% of travellers use AI for trip planning in 2026. Learn why most tourism attractions are invisible to AI engines and the exact schema signals that fix it.

Build a GDPR-compliant doctor finder map with specialty filter, postcode search, isochrone travel-time overlay, and patient privacy by design. Full JavaScript tutorial.

45% of consumers now use AI for local recommendations. See the data and learn what location signals actually move AI engines to recommend your business.
Build a real-time driver tracking map with WebSocket GPS updates, smooth marker interpolation, route display, and ETA calculation using the MapAtlas Maps and Routing APIs.

Mismatched business addresses across directories can make you invisible to ChatGPT and Perplexity. Learn how NAP consistency drives AI search visibility and how to fix it.

Build a property listing map with price-label markers, clustering, address search, and price range filter in under 100 lines of JavaScript using the MapAtlas Maps API.

AI travel referrals grew 17x from mid-2024 to early 2025. Yet most hotels still don't show up when travelers ask ChatGPT for recommendations. Here's why, and the structured data fixes that change it.

Build isochrone maps with the MapAtlas Routing API. Show delivery zones, catchment areas, and drive-time polygons in JavaScript with complete code examples.

Answer Engine Optimization explained: how local businesses can get recommended by ChatGPT, Perplexity, and Gemini. Covers structured data, NAP consistency, content freshness, and the 29 signals that determine AI visibility.

Build a fully working store locator with search, map, and list panel in under 80 lines of HTML and JavaScript, no Google Maps, no billing surprises.

Local Falcon analyzed 189,905 ChatGPT results vs 16.4M Google results. 83% of restaurants don't exist on ChatGPT. Even 4.8-star restaurants with 1,000+ reviews are invisible. Here's why.

Python script for bulk geocoding and address validation using the MapAtlas Geocoding API. Rate limiting, retry logic, confidence scoring, and EU address format specifics.

A landmark study of 350,000 business locations reveals that AI-powered discovery is 30 times more selective than Google. Learn what separates the 1.2% from the rest.

Add address autocomplete to your checkout in React using the MapAtlas Geocoding API. Reduce cart abandonment, speed up mobile entry, and validate addresses at input time.

AI agents don't browse, they query. If your website can't answer machine requests with structured data and APIs, you're invisible. Here's what the shift means and how to act on it.

Google Maps API costs are rising and GDPR compliance is complicated. Here are the best alternatives for EU developers, compared on pricing, data residency, and developer experience.

Style a fully branded map in 2026: change background, roads, and water colors, add dark mode toggle, remove watermarks, and match your design system exactly.

73% higher AI visibility with consistent location data. 76% of ChatGPT's top citations were updated within 30 days. Learn why location metadata and content freshness determine AI discoverability.

Google Maps API pricing is more complex than it looks. See the true cost at 10K, 100K, and 1M requests/month, and how MapAtlas compares at roughly 75% less.

GDPR compliance for map APIs goes beyond EU data centres. Learn why CLOUD Act exposure still applies to US providers, and what true EU data sovereignty requires.

Add interactive maps to your website in minutes. Step-by-step JavaScript tutorial covering markers, popups, geocoding search, and React/Next.js integration with MapAtlas.

Unpredictable pricing, GDPR friction, and zero support. Here is why EU developers are moving away from Google Maps API and what they are using instead.

Vector tiles or raster tiles? Learn the real performance, styling, and compatibility trade-offs to make the right architectural decision for your mapping project.

AEO is the practice of optimising your business for AI answer engines like ChatGPT, Perplexity, and Gemini. Learn what it is, how it differs from SEO, and why location data is the foundation.